Project Detail
- work
- the movement
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Title #1
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01 February 2015
New Office, CA
Title #1
Item content. Click the edit button to change this text.
01 February 2015
New Office, CA
Title #1
Item content. Click the edit button to change this text.
01 February 2015
New Office, CA
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Project Overviews
- Tour Management: Planning logistics, routing, accommodations, advancing shows, and acting as point of contact for venues and promoters throughout The Movement’s European tours.
- Photography: Creating real-time content and visual storytelling through live concert coverage and behind-the-scenes documentary work.
- Digital Communication: Revamping and managing the band’s social media presence, curating content, improving consistency, and aligning the tone with their political and musical identity.
- Web Development: Designing and launching a new website for the band after years offline, making their story, music, tour dates, and merch easily accessible.
- Merchandising Strategy: Diagnosing gaps in their physical and digital merchandise logistics and implementing a streamlined solution by partnering with Lost Merch to distribute products globally.
Project
The Movement
In 2023, I joined the Danish band The Movement as tour manager after proposing a photographic documentary of their Spanish tour.
My creative problem-solving on the road earned the band’s trust, leading to a continued role across Europe as tour manager, driver, and photographer.
I later took over their digital communication, rebuilt their website, and optimized their merch logistics. Now, I’m a core part of the team, managing both on-the-road operations and their online presence.
Date :
OCTOBER 2023 – TODAY
Tags :
PHOTORAPHY, VIDEOGRAPHY, DESIGN, STORYTELLING AND MORE
Client :
THE MOVEMENT
Work Summary
In late 2023, I initiated contact with the Danish band The Movement, whose work I had admired for over a decade. Upon learning they were touring Spain, I reached out to their booking agent with a proposal to document the tour through photography, offering to create a visual record of both their performances and behind-the-scenes moments. The booking agent, unable to attend the tour himself, inquired about my touring experience. After I shared my background touring Europe with the band Fastloud, I was hired as their tour manager.
During that first tour, I successfully resolved a critical and complex situation using a creative approach — an experience that established mutual trust with the band. When The Movement returned to Spain in February 2024, they invited me to join their full European tour as their driver, tour manager, and official photographer. Since then, I’ve become a part of their team, also taking on the management of their digital communication, website, and merchandise logistics. This includes reactivating their official website and launching their online merchandise sales through a partnership with Lost Merch, making their products available worldwide.
Project Overviews
- Tour Management: Planning logistics, routing, accommodations, advancing shows, and acting as point of contact for venues and promoters throughout The Movement’s European tours.
- Photography: Creating real-time content and visual storytelling through live concert coverage and behind-the-scenes documentary work.
- Digital Communication: Revamping and managing the band’s social media presence, curating content, improving consistency, and aligning the tone with their political and musical identity.
- Web Development: Designing and launching a new website for the band after years offline, making their story, music, tour dates, and merch easily accessible.
- Merchandising Strategy: Diagnosing gaps in their physical and digital merchandise logistics and implementing a streamlined solution by partnering with Lost Merch to distribute products globally.
Step by Step
- Initial Contact – Reached out proactively with a creative proposal combining my passion for documentary photography and live music.
- First Tour (Spain 2023) – Took on the role of tour manager while also documenting the tour photographically.
- Problem-Solving on the Road – Handled a serious issue during the tour creatively, gaining the band’s full trust.
- Expanded Role (Europe 2024) – Invited by the band to manage all logistics, driving, and photography for subsequent European dates.
- Social Media Overhaul – Identified major communication gaps and began curating and managing their online presence.
- Website Relaunch – Developed a new website to centralize the band’s information and reinforce their online visibility.
- Merch Optimization – Partnered with Lost Merch to set up international online sales, solving longstanding issues with access and shipping.
Challenges
- Balancing Roles on Tour: Managing logistics, transport, and content creation simultaneously required constant multitasking and adaptability.
- Crisis Management: Faced a critical situation during the first tour that demanded fast thinking and creative problem-solving under pressure.
- Brand Consistency: Rebuilding the band’s digital presence meant aligning tone, visuals, and messaging with their core values and identity — from scratch.
- Operational Gaps: Stepping into roles that had long been neglected (web, merch, social) meant not only execution but also building systems to make them sustainable.
- Resource Limitations: Working with a DIY-minded band meant maximizing limited budgets and tools, while ensuring professional standards across all platforms.