Project Detail
- WORK
- BAR TORRENTE
Project
Bar Torrente
In mid-2024, I began working with Bar Torrente, a cozy neighborhood restaurant in Sant Andreu, Barcelona, founded by chef Roger González, also the owner of Bodega Crudo. The restaurant was known for its delicious, creative, yet simple dishes made with high-quality ingredients, paired with a carefully selected wine list.
My role involved managing their social media and developing a communication strategy that reflected the restaurant’s authentic, relaxed atmosphere and commitment to quality food.
Date :
NOV 2024 – APR 2025
Tags :
COMMUNICATIONS STRATEGY, PHOTORAPHY, VIDEOGRAPHY, SOCIAL MEDIA
Client :
BAR TORRENTE (TORRENTE 1969)
Work Summary
Bar Torrente was a cozy and eclectic neighborhood bar in the Sant Andreu district of Barcelona, known for its delicious and original food, rotating wine selection and laid-back vibe I collaborated with the team to help define and implement a communication strategy that matched the spirit of the space—spontaneous but intentional, rooted in the neighborhood yet always evolving.
I managed the bar’s Instagram, refined its visual identity, and created content that reflected its unique rhythm. I also conducted a social media audit, proposed a clearer content structure, and developed regular posts and stories.
Project Overviews
- Social Media Management: Managed Bar Torrente’s Instagram, balancing scheduled posts with real-time content.
- Brand Tone & Visual Identity: Refined the bar’s visual and communication style to match its eclectic atmosphere.
- Photo & Video Content Production: Captured authentic moments from daily service and events, highlighting the bar’s energy.
- Community-Centered Campaigns: Developed campaigns focusing on local community engagement and event promotion.
- Ongoing Communications Strategy: Continually refined the communication strategy to maintain fresh and relevant content.
Step by Step
- Observation & Audit: Studied past posts, audience interaction, and engagement rhythms.
- Strategic Foundations: Met with the team to define brand values and communication goals.
- Visual Alignment: Created a simple, flexible visual direction to match the bar’s vibe.
- Content Creation: Captured photo and video content live during daily service.
- Ongoing Adjustments: Reviewed performance to keep improving message clarity and audience connection
Challenges
- The biggest challenge came unexpectedly with the closure of Bar Torrente in April 2025. Despite its success and popularity, the closure was forced by circumstances beyond the owner's control. Navigating this period was delicate, as the reasons for the closure were not publicly shared in detail. It required a careful balance between maintaining the brand's integrity online and being discreet about the real reasons behind the decision. Managing the communication around such an abrupt end was a sensitive and emotional task for all involved.